You walked in to work this morning, coffee in hand, ready to take on another week. But your colleagues are doing (what look like) sprints, papers are flying and your Blackberry’s buzzing like a chainsaw.
You know it’s bad. All signs are pointing to a corporate crisis.
Now’s not the time to lay blame. And until time travel’s perfected, it’s up to you – the PR pro – to help your organization weather the storm.
You’re used to leading teams and guiding organizations down the right path. You try to keep a clear head about the whole thing but the office uproar is distracting.
To help you stay focused, here are some simple Dos and Don’ts to keep in mind when dealing with your crisis:
The last thing you want to do in the throes of a crisis is make things worse.
Remember to always refer to your crisis communications plan. But, if it gets lost in the chaos, you can fall back on these five reminders.