5 Things You Should (and Shouldn’t) Do in a Crisis

You walked in to work this morning, coffee in hand, ready to take on another week. But your colleagues are doing (what look like) sprints, papers are flying and your Blackberry’s buzzing like a chainsaw. You know it’s bad. All signs are pointing to a corporate crisis. Now’s not the time to lay blame. And [...]

5 Ways to Prepare for an Amazing 2013

Here are five things you must do to be ready for 2013. With Xmas behind us, there are just a few more days before 2012 comes to an end and we begin a whole new chapter in our lives. Start your 2013 with a clear head and some inspiration in your heart. Here’s a list [...]

Affiliate Marketing Trends For 2013

Earlier this year, Forrester estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel’s ability to produce new-to-file customers, generate incremental customer acquisition, and attract consumers who spend more than the average online shopper. While all indicators point to marketers [...]

6 Ways SEO Will Change in 2013

Considering the shifts in SEO survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scene altogether. A massive crackdown on spam sites through the EMD updates was not the only scathing step taken by Google. Google updates its algorithm over 500 times a year in [...]

8 Ways The New SEO Changes How We Search Online

Many changes have been taking place in the Google boardrooms. Here are 8 ways this has changed EVERYTHING… 1. Search is more personal. Whether you’re reading an article in the New York Times or conducting a Google image search, you will notice that the search engine refers you to the content that your friends have [...]

Social Media Trends in 2013

Social Media is an important factor in a successful marketing campaign and can be managed within your budget. To maximize the effectiveness and efficiency of your social media marketing plans, let’s look at some tactics to start 2013 in the right direction. 1. Engage and take advantage of your social connections by creating a strategy [...]